지식재산 전문사서가 추천하는 이달의 신착자료 안내
단행본
디지털 시대의 미디어와 저작권
저자 : 방석호
발행처 : 커뮤니케이션북스(2018)
목차 :
1. 저작권의 의의와 본질
2. 지상파방송에서의 저작권 문제
3. 케이블TV, 위성방송의 등장과 저작권
4. 인터넷과 저작권
5. 저작물의 유통과 디지털경제
지식재산 스타트 2.0: 창업 벤처, 디자인 사고, 기술경영을 위한 출발점
저자 : 송상엽
발행처 : 넥서스(2018)
목차 :
PART 1 특허
PART 2 영업비밀
PART 3 디자인
PART 4 저작권
PART 5 상표
특허의 이해
저자 : 정연덕
발행처 : 세창출판사(2018)
목차 :
CHAPTER 1 지식재산이란
CHAPTER 2 특허 경영
CHAPTER 3 특허의 창출
CHAPTER 4 특허의 권리화
CHAPTER 5 특허의 보호
CHAPTER 6 특허의 활용
CHAPTER 7 특허정보의 조사
벤처창업 특허 RFP 표준
저자 : 김영복
발행처 : 21세기사(2018)
목차 :
제 1부 벤처창업
제 2부 특허
제 3부 용역사업 제안요청서(RFP)
제 4부 표준
정기간행물
Journal of marketing
Vol.82 No.5 2018 CONTENTS : - Device Switching in Online Purchasing: Examining the Strategic Contingencies - App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? - Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits - Investing the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry - When and How Board Members with Marketing Experience Facilitate Firm Growth - Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms - Why Consumers Don’t See the Benefits of Genetically Modified Foods, and What Marketers Can Do About It - Status Games: Market Driving Through Social Influence in the U.S. Wine Industry
Vol.82 No.5 2018 CONTENTS : - Device Switching in Online Purchasing: Examining the Strategic Contingencies - App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? - Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits - Investing the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry - When and How Board Members with Marketing Experience Facilitate Firm Growth - Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms - Why Consumers Don’t See the Benefits of Genetically Modified Foods, and What Marketers Can Do About It - Status Games: Market Driving Through Social Influence in the U.S. Wine Industry
* 연속간행물(Printed Journal) 열람은 원문복사서비스를 이용하시면 편리합니다.
Journal of economic literature
Vol.56 No.3 2018 CONTENTS : - Experimental Research on Labor Market Discrimination - Production and Welfare: Progress in Economic Measurement - Transparency, Reproducibility, and the Credibility of Economics Resrach - Offshoring and Labor Markets - Optimal Income Taxation Theory and Principles of Fairness - Mind the Gap: A Review of The Hearlth Gap: The Challenge of an Unequal World by Sir Michael Marmot - The End of Alchemy by Mervyn King: A Review Essay - The Macrogenoeconomics of Comparative Development
Vol.56 No.3 2018 CONTENTS : - Experimental Research on Labor Market Discrimination - Production and Welfare: Progress in Economic Measurement - Transparency, Reproducibility, and the Credibility of Economics Resrach - Offshoring and Labor Markets - Optimal Income Taxation Theory and Principles of Fairness - Mind the Gap: A Review of The Hearlth Gap: The Challenge of an Unequal World by Sir Michael Marmot - The End of Alchemy by Mervyn King: A Review Essay - The Macrogenoeconomics of Comparative Development
* 연속간행물(Printed Journal) 열람은 원문복사서비스를 이용하시면 편리합니다.
The Rand journal of economics
Vol.49, No.3 2018 CONTENTS : - Collusion with limited product comparability - Fuel taxation, emissions policy, and competitive advantage in the diffusion of European diesel automobiles - The determinants of product lines - Auctions with ex post uncertainty - Strategic design under uncertain evaluations: structural analysis of design-build auctions - Paring provision price and default remedy: optimal two-stage procurement with private R&D efficiency - Cross-licensing and competition - Competitive pricing strategies in social networks - The effect of entry on R&D networks - Multidimensional private information, market structure, and insurance markets
Vol.49, No.3 2018 CONTENTS : - Collusion with limited product comparability - Fuel taxation, emissions policy, and competitive advantage in the diffusion of European diesel automobiles - The determinants of product lines - Auctions with ex post uncertainty - Strategic design under uncertain evaluations: structural analysis of design-build auctions - Paring provision price and default remedy: optimal two-stage procurement with private R&D efficiency - Cross-licensing and competition - Competitive pricing strategies in social networks - The effect of entry on R&D networks - Multidimensional private information, market structure, and insurance markets
* 연속간행물(Printed Journal) 열람은 원문복사서비스를 이용하시면 편리합니다.
Intellectual Property Journal
Vol.30 Issue.3 2018 CONTENTS : - Harold Fox Lecture 2018: The Use Requirement in Canadian and European Trademark Law - U.S. Court Thumbs Its Nose at Supreme Court of Canada: Google v. Equustek
Vol.30 Issue.3 2018 CONTENTS : - Harold Fox Lecture 2018: The Use Requirement in Canadian and European Trademark Law - U.S. Court Thumbs Its Nose at Supreme Court of Canada: Google v. Equustek
* 연속간행물(Printed Journal) 열람은 원문복사서비스를 이용하시면 편리합니다.
